When the business was founded, the thought process for a name that really meant something was important to Jay.
The word "Altitude" kept coming up. Meaning of course, high up places! As well as being a big fan of the icy mountains and snowboarding, high up places is where we want all our clients to go and stay.
"Hi" ...is just another word for "High"... obviously!
But ultimately the goal is to say "Hi!" to new places at better heights in our financial worlds!
Our slogan is therefore - Reach New Heights!
Within the logo you'll also see what looks like a graph with a mountain peak. Jay once worked for a company called Mountain Software Ltd, which she loved (now part of the giant IRIS software group) and puts the Finance Manager, Sam there as one of her biggest sources of encouragement early in her career when she was raising baby no 1, with baby no 2 on the way and finding being a working Mother along with studying a bit of a challenge.
The graph symbolises her background in industry accounting and passion for management accounting and forecasting.
So yeah...we love it!